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New-Business Backdate Program for Southern Fidelity Policyholders

Today Citizens is announcing that, until August 1, 2022, we will allow new Southern Fidelity business to be submitted with a July 15, 2022, effective date.

Agents who are completing new-business applications via quick quotes in PolicyCenter® can keep the July 15 effective date that has already been established. These quick quotes will remain in PolicyCenter until August 2.

Agents submitting Southern Fidelity new business outside the expedited new-business process can also submit a request for a backdated effective date for applications submitted after July 15. Once approval is requested in PolicyCenter and a policy number is obtained, but prior to submitting a payment, submit a request to Please include the policy number and policyholder name.

If you have additional questions or need additional support, please call the Citizens Customer Care Center, 888.685.1555, or send an email to


  • For details about the expedited submission process, refer to the June 21 Alert Bulletin and the following resources.
  • For details about the document deferral process, refer to the June 22 Personal Lines Bulletin and the following resources.


For more details, log in to the Agents website and select:

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Citizens provides agent communications online for historical purposes only, and the communications have not been updated to include any changes that may have been made after publication. Agents can find the latest information by reviewing the applicable underwriting manuals, and by logging in and accessing our FAQs, which are available from the top of any page on our website.